The Hero Group , or Hero - the parent company of Hero Baby - offers worldwide delicious products made from the finest ingredients. Hero is active, which in more than 20 countries with child nutrition. In over 30 countries. Hero has been around for more than 125 years worldwide. In the Netherlands we celebrate our 100th anniversary in 2014.
Hero Baby : We called from March 2014 Hero Baby (Previous is Friso). Same familiar formula, but with a different name.
Hero Group is an international brand-focused consumer foods group.
It was founded in 1886 in Lenzburg, Switzerland. Shortly after the turn of the century it started its international expansion with its first subsidiaries in Spain, the Netherlands and Italy.In 1995, Dr. Arend Oetker acquired a majority shareholding in Hero and re-positioned the Group to focus on branded business. Business segments that no longer fitted this brand strategy were divested. Business acquisitions strengthened its core Infant Nutrition and Fruit categories. In parallel, the Group embarked on a major geographic expansion program.
Today, Hero is producing products in its core product categories of Infant Nutrition and Fruit. The Group’s operations are based predominantly in Europe, North America, Middle East/Africa and Turkey/Central Asia. In 2009, the Group generated revenues of close to CHF 2 billion with over 4,000 employees in more than 30 countries. Since 2003, Hero has been in private ownership. Dr. Arend Oetker is the majority shareholder.